What is business enablement & how does it empower your business?
What is Marketing Enablement?
What is Customer Service Enablement?
What is Marketing Enablement?
Less than one-third of B-to-B marketing organizations report credible financial results. The average marketing team is juggling more than 20 different technologies. Less than 25% of marketers feel they have an optimized martech stack. And fewer than 50% of B-to-B marketing organizations have an actionable customer journey map. No wonder sales gets frustrated. Marketing enablement is the process of aligning the strategy, training, and identification and use of technologies that enable marketing results with the end goal of providing sales the knowledge they need to have better sales conversations.
What is Sales Enablement?
What is Customer Service Enablement?
What is Marketing Enablement?
Sales enablement traditionally focuses on providing the sales team with the assets to win business, including resources like presentations, customer & market data, tech tools, CRM alignment, and a well-organized pool of case studies. Fast-growth firms take the enablement concept to the next level by adding a strong sales coaching function & embedded ongoing training.
What is Customer Service Enablement?
What is Customer Service Enablement?
What is Customer Service Enablement?
Customer service is not owned in one department or function of your company. Every department, every employee touches customer service. It includes service, sales, marketing, supply chain, finance and billing, and everything else in the company. Customer experience excellence requires a 360-degree holistic view across the entire organization. Customer Service Enablement is the final steps of aligning the entire organization with the tools, training, and customer view leading to happier customers and more profitable business.
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