Services

Only 47% of marketers say they have a completely unified view of customer data sources. Fewer than half (49%) of marketing leaders believe they provide an experience completely aligned with customer expectations. 

Sales Values a Connected Customer View. Only 46% of sales reps have data insights on customers’ propensity to buy. But among them, 85% say this makes them more effective in their job.

Building a positive customer experience starts with identifying what that means to you and your customers. Don’t assume customers will use your products exactly how you think they should; instead, identify their pain points & design your products and features to meet them there.